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LOS ANGELES Hewlett-Packard is shifting overseas creative chores on its imaging and printing group to Omnicom Group’s BBDO. Sources pegged spending on the work at $200 million. The work was mainly at Publicis.
Goodby, Silverstein & Partners nonetheless remains the lead global agency on the brand.
“I don’t think HP would have appointed us without our having convinced them of our ability to work with Goodby to deliver great work around the world,” said Andrew Robertson, president and CEO of BBDO Worldwide.
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