How Starving Artists, Students and Strivers Made Cup Noodles Great

The 3-minute meal that’s been eaten 30 billion times

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See if you can identify the product associated with the following directions: "Pull back lid. Fill with boiling water. Let stand for three minutes. Stir well and enjoy."

Well, you either know it or you don't—and if you've ever been a liberal-arts major, lived in a large city or worked in any kind of creative industry (hello, millennials?), then you know it for sure.

In fact, even if you just made partner in a Beltway law firm, there's still a good chance you know Cup Noodles.

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