Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In March 1995, readers of The New Yorker happened across a Talk of the Town piece that, if it hadn't been about food, could easily have been about sex. Writer Andrea Lee evoked a product with an "animating spirit that takes it beyond its physical components." It was "more unctuous than peanut butter," with a "pillowy mildness that appeals to regressive urges."
Good heavens—what jar of stuff could be all these things? Only Nutella, of course.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in