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The Minnesota Lottery wants more young people—the ones who use their smartphones to do everything from ordering a pizza to paying friends for movie tickets—to buy more lottery tickets. The problem? Most young people never carry cash and they don't usually go inside the gas station convenience store when they hit the pump. The Minnesota Lottery needed an agency to help drive scratch-off sales.
Minneapolis-based agency Periscope (which, for the record, predates Twitter's similarly named app) has landed itself the gig as agency of record, working for the organization that spends roughly $7.5
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