How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

By weighing 3 key themes in lead-up to the games in Rio

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As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone living in Brazil, there's something bigger on the horizon—the feeling that a better life experience is headed our way.

Maria Laura Nicotero Alex Fine

Quite simply, the 2016 Rio Olympic and Paralympic Games bring hope to our country. Hosting the experience can often open the door for access to food, education and connections that increase the quality of local life.

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