How Barbie's Makeover Brought the Brand Into the 21st Century

Thanks to new body types and diversity

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When Juliana Chugg joined Mattel as evp and chief brand officer a year and a half ago, Barbie was the brand she was least excited to work on.

"I was a loyal consumer of Fisher-Price and American Girl, but when I found out they were recruiting me to lead the turnaround of Barbie, I had some big concerns," she said at the ANA Masters of Marketing Conference in Orlando today. "I was not a Barbie girl."

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