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Aardman’s signature visual style has graced so many commercials through the years, the novelty has long worn off. The mere presence of characters animated by the U.K. studio does not guarantee a compelling spot. That’s the case in this Y&R ad for Hotels.com. It’s fairly amusing to watch, especially the facial expression on the lead character, named “Smart,” and his unusually agile Vandyke. Beyond that, the effort touting the site’s “Welcome Rewards” program is flat.
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