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Horizon Media is partnering with industry veteran Robert Friedman to beef up its branded content offering.
The independent media agency and Friedman's new content development and production company, Bungalow Media + Entertainment, are launching a non-exclusive joint venture, named Bungalow Horizon. It includes a 50 percent capital investment from Horizon, as well as access to other agency resources. Friedman, most recently president at production company @radical.media, will be CEO of Bungalow Horizon at its offices in New York.
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