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NEW YORK Honda Motors Europe launched its environmental brand platform today with a 60-second spot for the new Insight Hybrid from Wieden + Kennedy, Amsterdam. The work (pictured) transforms the headlights of cars into an animated story choreographed to the song “This Little Light of Mine.”
Launching today in Belgium, the campaign uses the line “Everyone wants to be good” and highlights the Honda Eco Assist coaching system.
That device uses a digital display of a growing flower to help drivers gauge their levels of co-friendliness.
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