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Los Angeles' 22-year span without an NFL team is coming to an end this season as the Rams return to the city after playing in St. Louis since 1995. The team is promoting its return in a new ad campaign that features its players leaping over famous L.A. landmarks, and it's looking toward long-term tactics to keep fans interested after the initial buzz wears off.
The Rams and Art Machine, the team's creative agency of record, worked with the NFL to develop the tagline, "We're Home," which appears on outdoor ads and billboards featuring larger-than-life versions of Rams players Todd Gurley, Aaron Donald and Tavon Austin catching passes and carrying the ball against the backdrop of the downtown skyline, beaches and landmarks like the Griffith Observatory.
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