Here Are the CPG Brands Men and Women Trust Most

Survey ranks Scotch whisky, Scotch tape and everything in between

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When it comes to trusting brands, consumers tend to stick with known quantities, such as Band-Aid.

The adhesive bandage strips from Johnson & Johnson ranked high in a recent Harris Poll EquiTrend study designed to determine which consumer packaged goods brands Americans trust most. This marks the first time the Harris Poll EquiTrend survey has included a full CPG evaluation.

For male consumers, Band-Aid ranked No. 1, followed by Heinz Ketchup, Neosporin Antiseptic, Reynolds Aluminum Foil and Duracell Batteries.

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