Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO Heineken is using James Bond’s new leading lady, as well as actual sets and scenes from the upcoming film Quantum of Solace, in a global integrated campaign for the beer brand.
The partnership marks the fifth consecutive tie-in between the Dutch beer brand and the Bond series. The new ads will feature actress Olga Kurylenko, who plays the character Camille in Quantum of Solace, which will be released in the U.S. on Nov. 4. Support includes TV, cinema, digital, outdoor and point-of-purchase outreaches in 40 countries.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in