Hefty "Carnival"

In a saner world, we’d have the luxury of feeling annoyed when a commercial finds a new way of chanting “Hefty, Hefty, Hefty” at us. As things stand, though, the very familiarity of that old trash-bag mantra makes it somehow comforting amid the volatility of the world at large. Anyhow, heaven help me, but I didn’t mind encountering it in this new spot (via Campbell Mithun) featuring the bags’ Unscented Odor Block technology. A visual that mimics the look of a carnival’s shooting gallery — at least, I think that’s what it’s supposed to evoke — gives ample opportunity to show the Hefty bags disposing of potentially stinky bits of garbage and subduing “the stinkies.”