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Toy-making giant Hasbro has put its media assignment into review, the company has confirmed.
The company, based in Pawtucket, R.I., spent around $115 million on ads in 2009, according to Nielsen.
The incumbent on the account is WPP’s MediaCom. All media duties—planning, buying and digital—are included in the review process.
A client representative said, “As our business has evolved, we feel it is prudent to explore other agency opportunities. And we have asked a number of agencies to come in and present, including MediaCom, our incumbent.”
MediaCom
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