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Hanft Byrne Raboy & Partners has landed the $5 million MONY Group account. The New York agency bested incumbent Lowe Lintas Direct and several undisclosed agencies in a review.
The New York-based client, a 158-year-old financial services organization, went public in 1998. In August, MONY agreed to acquire The Advest Group, a Hartford, Conn.-based diversified financial services company.
HBR will develop an effort that will include broadcast, print, and online ads. The search was handled by the Potomac Group in Bethesda, Md.
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