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MasterCard paired up with Gwen Stefani this week to launch its "Priceless Surprises" campaign.
The idea is to surprise cardholders with gifts when they least expect it. In a splashy 30-second spot, Stefani stands atop a building with a tricked-out T-shirt cannon, gleefully launching gifts at MasterCard holders: a handbag, a golf experience and concert tickets. The promotion runs through March and specifically rewards shoppers who use their cards via Apple Pay.
The McCann XBC spot, directed by Sophie Muller of Wondros and edited by Big Sky Editorial, features Stefani’s new song "Spark the Fire."
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