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LOS ANGELES Omnicom Group’s GSD&M Idea City said it has successfully defended its U.S. Air Force business following a review.
The contract runs for 10 years and is valued at more than $370 million over that span, the agency said. (The USAF spent $30 million last year in measured media, per Nielsen Monitor-Plus.)
Austin, Texas-based GSD&M initially won a seven-year contract with the USAF in 2001.
In the recently concluded review, the shop partnered with Omnicom sibling USMP, Marina del Rey, Calif.,
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