GSD&M Finds Renewed 'Purpose'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES With its rebranding effort more than a year old, GSD&M Idea City appears to be on the road to recovery following some devastating financial and psychological losses.

In the last days of 2006, Austin, Texas-based GSD&M lost the $570 million Wal-Mart account. Six month later, AT&T consolidated its $2.2 billion account at the agency’s Omnicom Group sibling, BBDO, stripping GSD&M of its lead creative and media duties but leaving it direct response TV and some other assignments.

That

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in