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GroupM is going after digital pirates with a tough new buying policy to prevent marketers’ ads from appearing on websites that support piracy or distribute illegally obtained content.
Effective immediately, the WPP media company is including aggressive ant-piracy language into all future contract terms and conditions with publishers and ad networks.
GroupM has created a list of more than 2,000 U.S. offenders, which will be regularly updated, and has also asked content-producing clients to share their own lists of offending sites.
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