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DALLAS Less than a month after losing its CMO to Wal-Mart, Frito-Lay has named two executives to jointly lead marketing efforts, the company said.
Lora DeVuono, a 21-year brand-marketing veteran, has been named group vice president, brand marketing and advertising. DeVuono is accountable for building Frito-Lay’s megabrands, brand communications including advertising, packaging and promotions, and driving the health and wellness agenda, the company said.
She is responsible for all the company’s brands including Lay’s, Doritos, Cheetos and Tostitos—all $1 billion-plus brands.
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