Grey's Anatomy

After five years at the helm, Tor Myhren has led the New York office to colorful acclaim

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What should the E*Trade talking baby do next?

Give financial advice to celebrities?

Make pithy points about trading while reading articles in the Los Angeles Times?

The Super Bowl is months away, but Tor Myhren is already plotting what E*Trade’s spokes-infant should do for the big game. It’s a challenge to find something new—and entertaining—in a campaign that’s now four years old. But the president and chief creative officer of Grey’s New York office is determined as he brainstorms with comedian Pete Holmes, who voices the wised-up baby.

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