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WPP Group’s Grey today said it added assignments from T.J. Maxx and Reliant Energy following separate reviews.
To pick up $35 million in broadcast creative chores from discount retailer T.J. Maxx, Grey in New York outpaced three other shops that also made final presentations: Publicis Groupe’s Publicis in Dallas and Bartle Bogle Hegarty in New York, and Omnicom Group’s GSD&M Idea City in Austin, Texas.
Mullen in Winston-Salem, S.C., a unit of Interpublic Group, was the incumbent.
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