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Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards.
The win, for the "Groceries Not Guns" campaign, makes Moms Demand Action the second nonprofit to take home the top Effie prize. (Work for another nonprofit, Detroit Public Schools, won in 2010 with a campaign from Leo Burnett.)
A jury of five women and seven men awarded "Groceries Not Guns" for raising awareness and helping change gun-carry policies at some of the country's biggest retailers.
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