Grey Direct Wins Sun Interactive Work | Adweek Grey Direct Wins Sun Interactive Work | Adweek
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Grey Direct Wins Sun Interactive Work

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NEW YORK -- Grey Direct has landed online creative and media duties for Sun Microsystems, the agency said.

The San Francisco shop, a division of Grey Global Group, beat out incumbents Tonic 360, Carat Interactive, both San Francisco, and Chicago shops Starcom IP and Novo/Giant Step. Billings were undisclosed.

Leagas Delaney in San Franciso, Fallon in Minneapolis and JWT & Tonic in San Francisco are all still vying a separate project for Sun, which spends an estimated $100 million a year on advertising. Presentations take place this week and next.