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NEW YORK The Alliance for Climate Protection and Current TV are taking their environmental message to the nation’s movie houses via Screenvision.
The advertising network for theater screens is joining the current trend of marketers aligning themselves with eco-friendly causes.
For 20 minutes before the trailers begin in theaters serviced by Screenvision a series of shorts and programming will be shown featuring actress Aisha Tyler giving tips on how to lead a green lifestyle, such as using environmentally friendly lightbulbs.
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