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Denny’s has selected Interpublic Group’s Gotham in New York to handle lead creative duties on its advertising account after a review.
The other finalists, as previously confirmed by the client, were MDC Partners’ Kirshenbaum Bond Senecal + Partners, Omnicom Group’s BBDO and IPG’s Erwin-Penland in Greenville, S.C.
The winner succeeds Omnicom’s Goodby, Silverstein & Partners in San Francisco, which split with Denny’s last month.
Said Frances Allen, chief marketing officer at the casual-dining chain: “The Gotham team presented very strong ideas that will connect with our consumer in new ways, and we are pleased to have them join as part of the Denny’s team.”
Peter
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