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NEW YORK Google said it would extend its ad system with the addition of text ads in syndication feeds.
Publishers in Google’s AdSense program will be able to add advertiser links to their Really Simple Syndication and Atom feeds, with Google targeting ads based on the content of the feed. Google began testing the placement of AdSense ads in feeds late last month.
Syndication feeds have grown in popularity, allowing Internet users to receive headlines and Web content in news aggregators like Bloglines or My Yahoo.
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