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NEW YORK Google is adding a feature designed to help advertisers track clicks on the search giant’s far-flung ad network.
Through a “content placement report,” companies will see which sites their ads show up on, which generate the most clicks and whether those sites are so-called “parked domains” of Web pages carrying little more than ads.
The reports are the latest in a series of steps the Internet giant has taken to be more open to advertisers, who have in the past had little control over where their ads appear.
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