Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Women’s Web publisher iVillage said it would replace Google’s search and contextual text advertising with rival Yahoo’s.
Beginning Sept. 1, the New York-based publisher will begin using Yahoo as its Web search engine, including advertising listings. In addition, Yahoo’s Content Match contextual text advertising will replace Google AdSense advertising on iVillage article pages. Financial terms of the deal were not disclosed.
Google and iVillage were partners for two years.
IVillage, along with About.com, NYTimes.com and Weather.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in