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SAN FRANCISCO — Google, Inc has upgraded its AdWords self-service advertising program, the Mountain View, Calif.-based search engine powerhouse announced today.
The updated version, AdWords Select, has a number of new enhancements, including a cost-per-click (CPC)-based pricing model — meaning that advertisers only pay when their ads are clicked on.
In addition, AdWords Select ads appearing on the search engine site will be listed in a different way. Although ads will continue to appear to the right of Google’s search results, unlike with other cost-per-click services such as Overture’s, the top ad position will not automatically be granted to the advertiser willing to pay the highest price.
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