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Casual gamers in the middle of a hot and heavy game of Word Challenge will have to wait for a word from the sponsor before they can continue. A 15-second spot from Esurance rolls while the gamer waits and then play resumes.
This is just one of the scenarios Google is presenting to marketers as part of its expanded AdSense for Games beta test. Google’s in-game advertising network for video, text and display ads launched on a limited basis last November, however beginning today the search giant is formally inviting marketers and game publishers to jump onboard.
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