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Goodby, Silverstein & Partners has landed an interesting new corporate branding assignment from Seagate Technology, a leader in digital storage.
Goodby will focus on the company's overall brand strategy and how that translates into internal and external communications. What makes it interesting is that the assignment does not involve advertising per se.
That said, the business came after a review in which the San Francisco agency pitched an idea that combined design, digital, animation and advertising, according to GSP co-chair Rich Silverstein.
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