Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Baseball fans will see something unusual during the opening game of the World Series on Fox Sports this Saturday: the debut of “Salute,” Chevrolet’s first general-market Spanish-language TV spot.
The ad, created by Accentmarketing in Coral Gables, Fla., features a new Chevy Silverado SS parading among a dozen tricked-out Chevy lowriders while a rap tune in Spanish plays in the background. As the Silverado passes, each car raises up in salute to the leader.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in