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CHICAGO-Cramer-Krasselt here has been selected to handle advertising and other marketing duties for insurance and healthcare services offered by the American Association of Retired Persons.
C-K prevailed in a review that began with proposal requests sent to 10 agencies nationwide, said Shannon Warner, vice president of marketing at the insurance consultancy of Seabury & Smith. The firm is a unit of Marsh & McLennan, Washington, D.C. It handles sales and marketing for AARP’s various insurance plans.
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