Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Georgia Power–an electric utility owned and operated by Southern Company–is going to the dogs, literally, with its newest advertising campaign that helps provide consumers with energy-saving tips.
In the ads, fictitious “legendary” trainer Ryder Hamilton teaches dogs to sniff out items such as Energy Star label products, florescent light bulbs and sources of energy waste. The idea is to show consumers where they can save money on electric bills around the home. The messaging says, “Sniff out more savings at GeorgiaPower.com.”
TV
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in