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Generate, the Los Angeles, Calif.-based production firm founded by former WB CEO Jordan Levin, is looking to further establish itself as a company who gets younger demographics with the launch of a new market research practice called Generate Insight.
The company, which has produced original series both for TV and the Web (Comedy Central’s Chocolate News, MSN’ Republicrats), has recently brought on Janis Gaudelli, an expert in the Millennial demographic who had previously run Teen People’s similar and well-regarded Trendspotter group, to serve as Generate Insight’s senior vice president.
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