General Mills Launches a Closed U.S. Creative and Content Agency Review

Includes McCann and Saatchi & Saatchi

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Multinational food manufacturing giant General Mills has launched a comprehensive review affecting all of its creative and content agency relationships in the United States. The company, which includes such brands as Cheerios, Yoplait, Quaker Oats, Häagen-Dazs, Betty Crocker, Annie's and more, is one of America's largest single advertisers.

"We have a responsibility to ensure we have the right agency partners to continue growing our business and agency reviews are a routine part of running a successful business today," a General Mills representative said in a statement today.

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