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Just days after throwing its support behind the NHL Winter Classic game in Boston, Geico has upped its commitment, signing on as the official insurance partner of the National Hockey League.
Brokered by Geico agency Horizon Media, the partnership includes national TV inventory on NBC throughout the regular season and Stanley Cup playoffs. The sponsorship also includes a mix of media delivered via the NHL Network and NHL.com, along with exposure in a number of team venues.
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