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For the second round in its Gatorade- history campaign, Element 79 Partners in Chicago has created a spot featuring members of the Kansas City Chiefs football team from the early 1970s. The work, set to break this month, stars former quarterback Len Dawson and his coach, Hank Stram, and relates how the team was the National Football League’s first to use the sports drink, sources confirmed. A shop rep declined to offer details.
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