Gangnam Style's Psy to Star in Super Bowl Ad for Wonderful Pistachios | Adweek
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The Big Game 2013

Gangnam Style's Psy to Star in Super Bowl Ad for Wonderful Pistachios

Paramount Farms nut brand turns to South Korean rapper for a :30

South Korean rapper Psy of "Gangnam Style" fame

It was probably inevitable that Wonderful Pistachios, a brand known for cartoony commercials with broad comedy and D-list celebrities, would eventually end up on the Super Bowl.

And indeed, the Paramount Farms nut brand has signed up for Super Bowl XLVII and will air a 30-second spot starring the biggest one-hit wonder of all: South Korean rapper Psy of "Gangnam Style" fame.

The commercial was filmed on Tuesday in North Hollywood, USA Today reports. Directed by Mathew Cullen of MTh (Motion Theory), it will mark the Super Bowl debut for Wonderful Pistachios, and will be Psy's first commercial acting job in the U.S.

"He's penetrated the cultural consciousness of the United States," Marc Seguin, vp of marketing for Wonderful Pistachios, tells the paper. "We knew the Super Bowl would require something really special to stand out."

"The Super Bowl is way too big for me," adds Psy, 35. "I never dreamed of being a singer in America, so I of course never dreamed of being in a Super Bowl ad."

Psy will wear a pistachio-green suit in the spot, and in keeping with other ads in the series, will show a special way to crack open pistachios. The ad will reportedly feature a version of "Gangnam Style" with different lyrics.

Psy's Gangnam Style music video has more than 1 billion views on YouTube.

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