Fuelcast and Bhootan Form Outcast

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Bringing some much-needed consolidation to the fragmented digital out of home industry, Fuelcast, a digital network at the gas pump and Bhootan, a digital network at retail locations, have merged to form Outcast. Terms of the deal, announced Thursday, Oct. 2, were not disclosed.

Outcast offers advertisers digital out-of-home networks across a variety of venues: Fuelcast’s 5,500 screens at gas pumps in 8 U.S. markets plus Toronto, Canada; Bhootan’s 500 screens at retailers such as Walgreens, Sears, Kmart, Albertsons, Stop N’ Shop and fast food
establishments including Carl’s Jr.;

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