FTD.com Inks Marketing Deal with MyPoints.com | Adweek FTD.com Inks Marketing Deal with MyPoints.com | Adweek
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FTD.com Inks Marketing Deal with MyPoints.com

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MyPoints.com, a provider of Internet direct marketing and membership services, has inked a co-marketing agreement with FTD.COM, an Internet and telephone marketer of flowers and specialty gifts.

Under the terms of the agreement, MyPoints.com will utilize its targeted marketing products to promote FTD.COM products and programs to the more than 10 million MyPoints members. In addition, the agreement provides FTD.COM with the opportunity to build brand loyalty and increase online sales through the use of MyPoints.com marketing tools, which include its targeted MyPoints BonusMail e-mail campaigns and strategic Web placement on the MyPoints Web site.