Freak Week: Anatomy Lessons

Diesel uses its head, and not much else, in a comical new video that we posted on AdFreak last week. The three-minute-plus clip, done by Spanish agency Shackleton to promote Diesel’s new line of motorcycle helmets, tells the faux-poignant story of Quique the Head. An Argentinean man evidently born without a body, he needs his Diesel helmet to protect him when he rolls off tables and down stairs. Quique has the kind of challenging life you’d expect for someone whose nervous, digestive and reproductive systems are all crammed into his skull.