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WICHITA, KAN. – Fourth Financial Corp. is consolidating its ad business with one agency for the company’s Bank IV subsidiaries. Currently Bank IV uses Lida Advertising, Wichita, for Kansas assignments and Littlefield Marketing and Advertising, Tulsa, for Oklahoma assignments. Both agencies will be included in the review, which will include Chicago and other Midwestern shops and is expected to terminate in October. The company wouldn’t say how much the account is worth, but observers estimate it could be worth close to $4 million.
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