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Branded entertainment marketing dipped for the first time in 2009, but it’s forecast to roar back this year, according to PQ Media’s new report on the industry released Tuesday (June 29). In 2010, branded entertainment, including consumer event sponsorships, event marketing and product placement in media is quickly becoming a staple of advertisers’ marketing plans, on track to total $25.93 billion, a 5.3 percent gain.
Consumer event sponsorships and marketing, the largest segment of brand entertainment, is forecast to grow 5.1
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