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BMW of North America has narrowed the field in its creative review.
The automaker is reviewing its general market and multicultural business. Still vying for the general market piece are The Martin Agency in Richmond, Va., Gotham in New York, Grey West in San Francisco, Kirshenbaum Bond Senecal + Partners in New York, and Cundari in Toronto.
Grey, Kirshenbaum Bond and Cundari are roster shops, handling U.S. dealer ads, national project work, and Canadian ads, respectively.
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