As Firestorm Grows Around Media Kickbacks, the Industry Launches a New Task Force

4A's and ANA vow to investigate marketers' concerns

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It has been called (by 4A's President Nancy Hill, specifically) the ad industry's "elephant in the room."

The issue? Allegations of media agencies pocketing discounts on volume media buys and not sharing the "kickbacks" with clients.

Well, now the elephant is finally getting the scrutiny many feel it deserves.

The 4A's and the Association of National Advertisers today formed a joint task force to examine the accusations, and the 10-person group represents a who's who in the media field.

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