Finucane Takes BofA Marketing Reins

BOSTON Bank of America said it has named executive vice president Anne Finucane to lead global marketing and corporate affairs.

She succeeds Cathy Bessant, who has helmed marketing since 2002, and now takes over for the retiring Tim Arnoult as head of BofA’s global treasury services.

Advertising, brand management and sponsorships will now report to Finucane, who retains her responsibilities for corporate communications, public policy, corporate philanthropy and the bank’s network of local-market presidents.

Bessant was a key decision maker in last year’s $600 million BofA marketing review that saw a team of shops from Omnicom Group unseat agencies from Interpublic Group.

Bruce