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CHICAGO Get ready for more Jackie Moon pitches for Bud Light.
The improvisational endorsement from Will Ferrell’s character in New Line Cinema’s release of Semi Pro initially was intended to be an online short. But Anheuser-Busch executives decided to put the ad from DDB, New York and Chicago, on Fox’s Super Bowl telecast during the fourth quarter.
“We agreed with Will’s team a couple weeks ago and ourselves that it would be better for the Super Bowl because it’s an opportunity for a few more jokes; it was a great call,” said Bob Lachky, chief creative officer and evp, global industry development.
More Bud Light TV spots featuring Ferrell as the owner, player and coach for the Flint, Mich.,
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