BOSTON The Fenton Group said it has landed a pair of business-to-business accounts: Concordia Manufacturing and Eagle Industries. The independent agency in Providence, R.I., will handle advertising, public relations and online promotional chores for both companies.
"These two wins are another step in the agency's consistent growth" and help to consolidate the shop's balance between consumer and business-orientated accounts, said Fenton Group chief executive Josh Fenton.
Textile concern Concordia in Coventry, R.I., and engineering company Eagle in Westerly, R.I., "are morphing and they need to communicate core capabilities and their expanded business segments," Fenton said.
Ad budgets were was not disclosed but each company is likely to initially spend in the mid- to high-six-figures.
Concordia's markets include automotive, biomedical, biotech and creative applications such as the preparation of materials used in stealth technology for the U.S. Air Force. Eagle is a leader in industrial control and automation products focused on printing, extrusion systems and onsite electrical consulting.
—Adweek staff report